Guide the visitor to the end

Align your site’s flow to guide the visitor to the finish line.

You receive a roadmap to chain the 3 phases and place trust elements where they support the decision.

• The Phase Order: The sequential structure (Attention > Persuasion > Reassurance)

• Strategic Positioning: Where to insert trust signals to reduce friction

• The Cleanup List: Distracting elements list

Make the Reading Easy

Use words that drive desire. You get a list of terms and a method to frame your sentences as benefits.

• Power Words: The list of terms to include to activate desire

• The Framing Guide: Sentence formulas to present the gain (vs. the loss)

• The Layout Rules: Spacing and font directives to ease reading

Show your Expertise

Boost perceived value with visual techniques. You get the image formats to produce and the color codes to use for your product type.

• Technical Formats: Views to create (like Exploded view or Simulated assemblage)

• Color Choice: Main and complementary colors

• Human Distance: Criteria for integrating humans

Structure your Offer

Define how your offer and price appear together. You apply visual and psychological rules to organize your pricing strategy

• The Display Grid: Position and Presentation of the price.

• Number Perception: Rules for rounding and digit selection.

• Discount Strategy: How to sequence and present offers.

I ask for my Pack